Metaphors We Live By - Lakoff & Johnson
This is a classic book about the foundations of language. I know it may seem like a dry topic but it is actually quite interesting. I'm writing about it to find out if anyone else has read it and to encourage those who have not, to do so.
The book shows how integral metaphor is to our ability to communicate and the implication of this. More interestingly, it demonstrates how metaphor is used to communicate about a subject and set a frame of reference. This "framing" can be intentional or inadvertent. Politics is one of the most obvious domains where intentional framing is used to influence. And the types of metaphoric framing can be much more subtle than slogans like "the war on drugs" or "tax relief". Some are so insidious that your thinking can be influenced if you do not make a conscious effort to recognize them.
Metaphors that are used unintentionally are fascinating as well. It seems that many of the ideas in psychology/cognitive science are founded on learning to mentally re-frame beliefs and situations by choosing new metaphors.
The book shows how integral metaphor is to our ability to communicate and the implication of this. More interestingly, it demonstrates how metaphor is used to communicate about a subject and set a frame of reference. This "framing" can be intentional or inadvertent. Politics is one of the most obvious domains where intentional framing is used to influence. And the types of metaphoric framing can be much more subtle than slogans like "the war on drugs" or "tax relief". Some are so insidious that your thinking can be influenced if you do not make a conscious effort to recognize them.
Metaphors that are used unintentionally are fascinating as well. It seems that many of the ideas in psychology/cognitive science are founded on learning to mentally re-frame beliefs and situations by choosing new metaphors.
